Forbes Cannes Lions Interview with Michael Epstein, CEO, Carat US
On the occasion of the 2018 Cannes Creativity Festival, Forbes sat down with Michael Epstein, CEO, Carat U.S., part of the Dentsu Aegis Network of 40,000 people in five continents, delivering brand, media and digital communications solutions for clients such as Mondelez, Addidas, GM, Philips, Mastercard, Coca Cola, Diageo and Microsoft.
Bruce Rogers: What is the agency review process like these days?
Michael Epstein: Marketers have concerns about whether or not they have either the right agency makeup or the right capability from their agencies, and that’s why agency pitches seem to be at an all-time high. I think we're well-positioned and have been doing well for the last several years because our capabilities tend to be pretty good. We have also historically had low attrition of our staff and the combination of a best in class product and loyal staff has served us well.
I'm not afraid to challenge legacy conventions. My predecessors, were the same. We're not afraid to evolve, to learn lessons when we make mistakes, and move forward. So, I think that's why we have a good story to tell.