CARAT WINS TWO GOLD AWARDS AT THE MEDIA INNOVATION AWARDS
On the heels of Carat’s (USA and Canada) seven awards, including three Gold Awards at the Media Innovation Awards with Réno-Dépôt’s The Sky campaign. The team earned two Gold Awards in the Digital Innovation and Innovation in OOH categories.
Carat had already received multiple honors for The Sky including Silver at the Festival of Media Awards, the Prix Média and the OOH Showdown.
To illustrate Sico’s wide color range available at Réno-Dépôt stores, we partnered with Sid Lee which developed hardware/software that continuously sampled the colour of the sky overhead and displayed the matching Sico paint hue. Watch the digital billboard in action here.
Photo credit: Sid Lee / Media Innovation Awards