Monica Lin is Promoted to Lead Carat Shanghai


Monica Lin is promoted to Managing Director with responsibility to lead the Carat Shanghai operation. In her new role, Lin will oversee day-to-day management in addition to a broad leadership remit across all clients based in Carat Shanghai.

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Susana Tsui, CEO Dentsu Aegis Network China said: “Monica has outstanding client leadership skills and experience, she’s consistently demonstrated how to reinvent service models and drive effective innovation.  In this newly created role Monica will be able to take this expertise and implement across the broader Carat Shanghai business.  Please join me in congratulating her in this new leadership position.”


Monica has 30 years’ experience in media and marketing and has worked across multiple vertical categories including FMCG, telecoms, luxury and automotive.  Lin joined Carat China in 2012 and has been responsible for growing key accounts including the Ting Hsin International Group.  During her time at Carat she has won a variety of awards including the latest Dentsu Aegis Network’s “The Power of One” Leadership Award – Ambition Role Model. 


Commenting on her new role, Monica said: ”Our industry faces lots of uncertainties, but it also brings new opportunities that make us excited and empowered.  As we remain true to our original aspiration, we believe we could develop distinctive capabilities in this constantly evolving and remodeling market environment and become the most reliable business partner of our clients in the era of digital economy.”


Sean O’Brien, Chairman for Dentsu Aegis Network Media Brands, APAC added; “Monica brings to the role a strong knowledge of business management and brand marketing.  She inspires the team with her depth of expertise, dedication and focus.  She’s been a key partner to help many clients achieve their growth plans in China and I look forward to seeing a new chapter of success”.



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