Dentsu Aegis Network Appoints Ellen Hou as CEO of Carat China


Dentsu Aegis Network announces the appointment of Ellen Hou as CEO of Carat China, based in Shanghai, Ellen will report directly to Phil Teeman, Group Managing Director, Dentsu Aegis Network China.

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As CEO of Carat China, Ellen will  be responsible for achieving business growth by driving innovation across the company and its clients.  An award winning strategist with over 18 years experience, Ellen will continue to elevate the delivery of convergent communication solutions for Carat’s extensive portfolio of leading Chinese and global advertisers.

Phil Teeman, Group Managing Director, DAN China, said, “We are really delighted that Ellen has decided to join Dentsu Aegis Network. She is an exceptional talent with a proven track record of redefining brands in the complex China marketplace.  With her breadth of expertise, she the ideal leader to accelerate Carat’s position.”

Sean O’Brien gave his congratulations on Hou’s appointment, “Ellen’s energy, experience and strong business acumen mean she is ideally positioned to lead Carat and I’m excited by her vision for the business.  In an environment where the boundaries between by creative, digital and media agencies are converging, Ellen’s collaborative approach will be invaluable to helping solve clients business problems.”

Prior to joining Carat, Ellen was the Group Managing Director of McCann Worldgroup Shanghai and led the development of group strategic architecture, playing a key role in creating a  culture of innovation and disruption across Greater China.  As one of the first generation of local planners in Mainland China, Hou has been recognised for setting new standards and was celebrated in 2015 by Advertising Age as one of their ‘Women to Watch’.  She says, "We are in an era of changing all the rules and the most dynamic place is China.  Reinvention is what Carat takes as an organization mission, and this really excites me." 

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