Carat China Appoints Jenny Yang as Managing Director, Data & Strategy


Carat China announces the appointment of Jenny Yang as Managing Director, Data & Strategy. She will be leading Carat’s specialist teams including Convergence Planning, Data & Insights, Digital Strategy and Client Solutions, with a remit to drive continued growth and enhanced business value for clients.


Yang brings with her two decades of experience across marketing, media and creative agencies. With strong track record, she has led brand strategy and communications to create business value in automobile, financial services and other consumer goods industries. She has developed a solid skill set across data interrogation and analytics, as well as managing multi-function teams.

Yang joins Carat from iClick Interactive Advertising where she was VP of Strategy Planning. Prior to that she had held senior positions at Always Marketing Services, Saatchi & Saatchi, Bates141 Advertising and Hakuhodo Advertising, with a wealth of experience across multiple brands including Peugeot, Citroen, Johnson & Johnson, Pfizer, PepsiCo, Coca-Cola, Colgate, Unilever, Olay, Apple, etc.

Ellen Hou, CEO for Carat China said: “Meaningful innovations are powered by data, insights and strategy.  Jenny’s experience means she is uniquely equipped to integrate all three and drive business focused innovations.  I’m delighted to be able to bring together the science and rigor our audience insights and big data, fused with the art and magic of strategy.”

The appointment commences with immediate effect.

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