Media Life in London: Seth Tulloch


Carat Sydney scholarship winner, Seth Tulloch, shares his experiences of media life in London in Part Two of his scholarship blog series.

Spending October in London as one of the winners of the Carat Scholarship was an amazing experience, without a doubt the highlight of my working life and something that will definitely be hard to top.

I spent four weeks in the Carat London office on Triton St, and was surprised by how different the London office operated compared to Sydney.

The number of staff is the most obvious difference, with the Carat London office being roughly double the size of ours in Sydney, but the scope of work was the most interesting aspect to me.

Being a hub for global accounts, I was exposed to teams working across multiple markets and regions, and managing all the intricacies and unique considerations that go along with it.

For example, creative that resonates strongly in China might not at all in Russia, based on the look and style of models used. This aspect of the planning process was hugely interesting, and prior to the scholarship, completely – wait for it – foreign to me.

When I wasn’t pretending to be Russell Crowe’s god-son in the office, I tried my best to explore as much of London as possible. The Carat office is in a great central location, with Regent’s Park just one block away and Soho within a fifteen minute walk.

Every day after work I caught the tube to a random suburb to explore and find the best Guinness in town. Some highlights included Pop Brixton, a pop-up area made out of old shipping containers filled with food stalls and knick-knack stores; Honest Burger and the White Horse pub in Soho. 

Besides trying out the local recommendations, I couldn’t ignore the big tourist attractions, and took myself off to Windsor on a warm Sunday to soak in the incredible working, still-inhabited castle. I’ve seen it described as ‘England’s Versailles’, and for a fan of history it certainly didn’t disappoint.

The highlight for me was an exhibition commemorating the Battle of Waterloo. The centerpiece was the red cloak actually worn by Napoleon at the battle. Fun fact: he was actually of average height, not nearly as short as the stories go. His bodyguards actually had minimum height requirements, making him look small in comparison. You’re welcome.

I was also lucky enough to be in London whilst the Rugby World Cup was on, as I touched on in Part One of my scholarship blog post. The atmosphere in the Welsh games was particularly electric, as the Northern Hemisphere fans were in full voice in a sold out stadium. Trying to match their enthusiasm, I quickly found myself without a voice after cheering on the Aussies.

Switching codes for moment, on a cold Tuesday night I had my first experience of professional football watching Arsenal pull out heroics to take down Bayern Munich at the Emirates Stadium. Again, the atmosphere was simply amazing and something I will not soon forget.

I had the most amazing experience in London, far and away the highlight of my (relatively short) career to date. The competition really did challenge me in ways I haven’t been challenged before, and to be given the opportunity to travel overseas to see how things are done in London was a priceless experience for me.

Author: Seth Tulloch 

Image Source: Tumblr

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