Ewelina Jones Joins the Carat Sydney Team


Carat Sydney continues to strengthen their leadership team with the appointment of Ewelina Jones. Reporting to Georgie Nichols, General Manager of Carat Sydney, Jones’ new role is Group Business Director across the Woolworths Liquor Group with accountability across Dan Murphy’s, BWS, The Wine Quarter and Pinnacle brands, heading up teams in both Sydney and Melbourne.


Jones has over 14 year’s media experience spanning both the Australian and US markets.  Most recently, she was Group Planning Director at Mindshare New York on the Chanel account. Prior to her four year stint in the US, Jones worked at Mediacom Sydney and Austereo.   

Georgie Nichols said, “We conducted a global search to find the right candidate for the Woolworths Liquor Group GBD role.  We needed someone who was passionate about driving innovation through customer led insights and had extensive experience working with competing brand portfolios.  We found the perfect candidate in Ewelina and were lucky enough to entice her back from New York”.

Speaking of her appointment, Ewelina shared, ‘After meeting with Dan and Georgie, I was aligned with their vision for Carat Sydney and was confident that their leadership would drive the successful realisation of that vision.  This role represents not only the opportunity to join this amazing media agency, but also the chance to work with a passionate and energetic team that continues to set the standard in this dynamic industry ’.

Jones replaces Richard Smith who has been leading the account for the last two years and will be moving within Carat to further develop his leadership experience.   Smith will head up a portfolio of brands including Freedom, Expedia, GWF and Omega Pharma.  

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