CBRE, Australia’s leading commercial real estate and investment firm, has announced Carat as its media agency of choice following a competitive pitch process.

Headquartered in Sydney, CBRE operates a commercial agency network of over 400 professionals nation-wide.

CBRE’s Head of Marketing, Christine Callinan, attributed the appointment to the depth and breadth of Carat’s in-house capabilities.

“The CBRE business model is a unique one and not without complexity. We needed an agency partner that could help deliver our centralised brand strategy, but also provide that on-ground service and support for our business partners in each market across the country.

“We look forward to partnering with Carat to further cement CBRE’s market-leading position.”

Carat CEO Paul Brooks said of the appointment: “CBRE is laser-focused on growing its business and we believe we’re uniquely placed to help them do so.

“We understand intimately the challenges and opportunities of a national network, particularly with the market’s current pace of change. We’re committed to delivering CBRE the thinking and products required to ensure they continue to build on their already considerable success.”

Transition of the CBRE account will commence in January 2018.

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