Carat team takes the big jump for Breast Cancer


A team of four from media agency Carat swapped business suits for jumpsuits last Saturday as they took part in Jump for Jane, a 14,000ft tandem skydive over the beautiful Rockingham beach. The annual event takes place in honour of former Breast Cancer Care WA board member Jane Loring, who sadly lost her battle with breast cancer in 2013.

The team from Carat - Paula Greten, Emma Bennett, Lauren Overton and Alister Yuen - were joined by 15 others to take the leap and celebrate Breast Cancer Awareness Month. They were cheered on by supporters, friends and family. While everyone was nervous before the leap, many said that it was the best experience of their lives.

Adam Marshall, Managing Director of Carat Media said the team at Carat was delighted to support such a great local cause.

"Fortunately all our jumpers made it back to earth in one piece and in doing so were able to raise over $4000 for Breast Cancer Care WA. We look forward to sending another team into the heavens next year. Thanks to Breast Cancer Care WA for inviting us to participate."

Thanks to the dedication of the participants, over $22,000 has been raised, with more donations still coming in. These funds will go towards ensuring that Breast Cancer Care WA can continue to provide emotional, practical and financial support to Western Australians affected by breast cancer.

Landing was made all that much easier with each participant being gifted a pair of Steel Blue boots for the jump. Steel Blue has been a huge supporter of Breast Cancer Care WA for the last nine years, raising over $1mil for the grassroots charity through a $10 donation being made from the sale of every pair of Pink and Purple boots.

"We are proud of our long time partnership with Breast Cancer Care WA, which has generated much needed support for them to provide further education and support for those that need it," said Ross Fitzgerald, Steel Blue General Manager of Sales.

Without any government funding, it is only through the support of the community that Breast Cancer Care WA is able to support over 950 clients every year access free support services.

If you would like to support the team and the cause, donations can be made here.


*This article originally appeared on Campaign Brief here.

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