Carat Australia's '10 Media Trends for 2016' - Available Now


Take an in depth look at the biggest emerging trends set to impact the Australian media landscape this year and beyond.

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In an industry where the only constant appears to be that of change, Carat’s vision of ‘Redefining Media’ has never been more apt, nor our commitment to it been stronger. 

Keep up to date with the rapidly evolving media landscape with Carat Australia's '10 Media Trends for 2016' - available for DOWNLOAD NOW

This year’s trends centre around two core themes:

  • The rise of closed, competing ecosystems
  • The development of artificial intelligence and actionable measurement

These predictions are the result of the combined efforts of Carat Australia’s Chief Strategy Officer, Sam Hegg, our Head of Insights, Christine McKinnon, and our Global Head of Media Futures, Dan Calladine. 

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